After I finished my studies at MD.H. in Berlin (B.A. “Media Management”), I founded my own company. Since starting a business doesn’t come easy, I have worked in many different start-ups at the same time - from technology, fashion, wellbeing to food.

There it was that my sense of words and ideas were discovered. All of a sudden, I was writing and creating landing pages, newsletters, brochures, PR releases - and even birthday cards for colleagues.

After a big turning point in my life, I needed a break from Berlin and left to live in Portugal. I was tired of being employed and started working as a freelance content strategist and copywriter - for both German and international companies. I also started teaching interactive content workshops at a university and in various coworking spaces.

Since then, life has repeatedly challenged me through intense personal processes to keep searching for truth. What I found, inspired me to make authenticity one of my biggest values – both personally and professionally. I started to see that the internet is full of perfectly polished content that nobody needs anymore. People yearn more than ever for real stories that stand out from classic storytelling. So that's exactly what I've set out to do.

I'm not interested in empty words, phrases and artificially created campaigns. In my work, I am always searching for personality that makes a story, campaign or brand tangible and inspires people from within.

I love building up brands from scratch and giving them an individual voice. My writing style is interactive, human and intuitive - just like any good conversation should be.

Today, I live in Mexico and work from here. For the majority of my customers I work and write in German, but I am also used to working in international teams. I speak German, English and Russian fluently.

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