Everybody can create good content – you only have to be brave enough to quiet the mind and step into the feeling.
Why Content Writing Workshops?
Working in the creative field, I experienced firsthand how much effort and courage it takes to share your ideas with the world.
Over and over again, I hear from customers, friends or colleagues sentences like "What I wrote sounds totally stupid."
The unfortunate thing is, as long as the head says so, there will be no room to create creative content that brands desperately need.
In the “comfort-zone” we usually stick to superficial and stiff wording that does not stand out from the crowd.
It’s my passion to inspire people to let their heads become quieter and start to feel - because that is exactly what makes content unique and tangible.
In my workshops I teach participants the principles for good website copy, newsletters, social media, blog posts and at the same time show them how easy it can be to let your creativity run free - without putting your ideas in boxes like “good” or “bad ”.
What participants say
“I had been attending Karina's workshop and it has really helped me understand how to create content from scratch!
It had been both very professional and exciting at the same time. Also, we had great laughs which made this day a very special memorable day. She is very open and friendly to any kind of question and I am more than happy that I had decided to join the workshop. Thank you.”
– Andrea schreibt einen Sportblog
“Karina is an excellent work group leader. Her ability and the willingness to lead trainees and work teams are amazing.
She has an innate ability to communicate with her audience. I was able to acquire accurate and precious knowledge regarding the contents of the program covered in the Workshop. She is an excellent Advisor, Coach and Mentoring, dedicated, professional and passionate.”
– Luis leitet einen kulturellen Verein in Portugal
“I attended Karina's weekend workshop on Content writing. Vau! What an amazing workshop.
We were a small group, got great insight, a lot of truly useful tips, created landing page, press release etc.
You need help with creating the content for your business - Karina is your girl!
Truly!”
– Maja ist zertifizierter Life und Business Coach
What you learn in my workshops
First of all, it is about understanding what types of content exist and how we perceive those different kinds in everyday life. We start with a little brainstorming session that will show us the variety of content and possible use cases.
The best content burns out if it is not aligned with SEO principles. In this part of the workshop, I explain the most important SEO principles we should follow when producing digital content that is fun for users and that Google will love.
The aim of the workshop is that you’re able to create the most regular kinds of content from scratch. In this part, I’ll show you how to create a landing page, a newsletter, social media posts and newsletters using examples.
By experience this is the most fun part, because you work in groups and prepare content for the launch of a fictional product. By the end, the participants present a newsletter, social media posts, a landing page and a blog post.
Next Workshop is taking place
(English & Online)
Writing copy and content for businesses is a true art. You need to be able to put moods into words and make the reader feel a particular vibe.
That requires empathy because you need to be able to put yourself in your clients’ shoes and pick up on their hopes, dreams, and fears. You need to touch hearts in many ways without sounding cheap or shabby.
Unfortunately, social media is full of perfectly polished content that people feel tired of. Every business, product, and idea has a unique story that is worth telling.
Creating good content is about speaking the truth, with all its flaws and quirks – because that is what makes us relate. Honesty is the main ingredient when it comes to outstanding storytelling.
We will start this Content Workshop Series focusing on social media copy and content – both for ads and organic posts.
I will do my very best to unlock your creativity in a way that you feel comfortable writing content that is honest, easy to digest, memorable, and fun.
This workshop is not about complex words and click-baiting headlines. It’s about learning how to draw pictures in people’s minds, touch their hearts, and establish a relationship with your audience.
This very first workshop will be about Social Media Content:
What's important when it comes to writing copy for social media ads and organic posts
How to get visitors hooked
How to use humour when writing
How to engage in a human and natural way with your audience
How to come up with different content ideas for Social Media
Every workshop will be divided into two parts:
A theoretical but still very interactive part that will allow me to share my experiences and brainstorm with you. After, you’ll be creating your content in groups and present it – we'll use Zoom Break Out Rooms for that.
Every workshop will be limited to a number of 10 participants – first come, first serve.
There are no special skills required except joy and curiosity about authentic content.
The workshop will be followed by three other workshops:
30.01.21 - Copy for Landing Pages & the importance of SEO - 11.00 - 13.00 CET
06.02.21- Writing for Newsletters & E-Mail-Automation - 11:00 - 13:00 CET
13.02.21 - Video Content - 11.00 - 13.00 CET
Where? Online via Zoom. You’ll get the workshop link two days before the workshop.
Price? 25,00€ per workshop // 90,00€ for all four workshops.
Payment? PN or email to hello@karinaschoenberger.de and I will provide payment information.
I am looking forward to meet, connect, and learn from you.
Please register here for the workshop
Impressions of past workshops
